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Private equity holding

Five operating companies, one team of capital and engineering.

MSC Company acquires, builds and scales businesses across sports media, financial services, food service, technology and applied artificial intelligence research.

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How we operate

Capital that arrives alongside the engineering.

We are not a fund that writes a cheque and waits. We work inside the operation: product, infrastructure and team.

Acquire

Businesses with real revenue and an established operation, in sectors we understand from the inside.

Build

Our own engineering team builds the digital product the operation could never afford to hire out.

Scale

Infrastructure, data and automation shared across the group's companies, at low marginal cost.

Portfolio

The companies in the group.

Five operations, each with its own thesis and its own team.

MSC Company

Technology and digital products

Operating

The group's technology arm. Builds and operates the group's digital products and serves outside clients, from corporate email to automated tax auditing.

MSC Company products

  • MSC Mail — In-house corporate webmail, ad-free, with a PWA app.
  • MSC Tax AI — Continuous tax auditing and tax credit recovery.
  • MSC Academy — Study platform for Brazilian civil service and bar exams.
  • Portal Detran-RJ — Traffic services and information portal for Rio de Janeiro.

Sporting Villa

Youth sports development

Operating

Led by Claudio William, planning a transition from seven-a-side football to under-15 eleven-a-side development. TV, Fight and supporter membership remain future projects.

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Cendar Lab

Applied AI research

Operating

Engineering lab for fine-tuned language models and specialised adapters. It is the technical capability the group's other companies draw on.

MSC Company products

  • HealFlow — Autonomous CI/CD failure interceptor and auto-healing powered by AI.
  • Voice Quote Agent — Real-time voice agent for budget negotiation and deterministic calculation.
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Ateliê Cordeiro

Aesthetics and beauty

Operating

Led by Naiara Monteiro, a studio specializing in eyelash extensions, lash design, and advanced aesthetic care in Rio de Janeiro.

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Recanto do Açaí

Food service and events

Operating

Gourmet açaí and ice cream station for weddings and corporate events in Rio de Janeiro, with an integrated delivery operation.

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MSC Bank

Financial services

Being structured

MSC Company's financial arm, focused on equity stakes in microbusinesses and credit oversight. A unified brand, currently being structured.

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Track record and expansion

Artificial intelligence is the lever under all five, not a product on the side.

MSC's engineering team builds and operates fine-tuned language models, autonomous agents and its own data infrastructure. That capability was born inside the group and is applied across every company in the portfolio — from handling enquiries at an events caterer to auditing thousands of tax documents. It is what lets five operations scale with a small team, and it is the expansion thesis we offer to those who invest with us.

Infrastructure we own

Servers, databases and deployment pipeline run in-house, with no dependency on a third-party platform.

Fine-tuned models

Language models trained on each operation's domain, published and versioned by Cendar Lab.

Falling marginal cost

Every new company lands on a technical base that already exists, instead of rebuilding from scratch.

Investor relations

Let's talk.

Tell us your interest in one line. We reply personally, with no automated form in between.